Is Brand < Tribe?

Just read this excellent post by Seth Godin on another shift I’ve felt in marketing lately toward the customer. Is branding on the downslide? A couple of days ago, I re-read Marty Neumeier’s fast-paced The Brand Gap, which I first picked up almost two years ago (still worth the read). Reading it this time, I occasionally thought, “This sounds dated.” So I double-checked the copyright: rev. ed. 2006. Boy, things are sure moving fast….