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What Affects Online ROI?

What Affects Online ROI?

Online Factors That Affect ROInternet (Return On Internet)

Usability

  • accessibility
  • code
  • changing standards
  • load time
  • page size

Design

  • browser/OS compatibility
  • readability
  • navigation
  • home page/landing pages

Content

  • originality
  • relevance
  • actionable
  • transactional

Analytics

  • bounce rate
  • conversion rate
  • conversion path
  • entry/exit pages

Mobile

  • flexibility
  • text/SMS
  • adaptability
  • device optimization/compatibility

Social

  • community-building
  • CRM
  • marketing
  • communications
  • blogs/forums
  • Twitter/Facebook/LinkedIn