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Half the Money I Spend on Technology is Wasted. I’m Just Not Sure Which Half.

With apologies to John Wanamaker. Ran across this article from Businessweek: Tech ‘Solutions’ Your Small Biz Can’t Use. Most of them relate to Advertising 2.0. The author points out that technology isn’t a cure-all. Especially if you don’t know or don’t plan what you’re doing. I found it hard to tell how firmly his tongue was planted in his cheek. What do you think?

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