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How The Irish Saved Marketing

For ad and marketing types looking to understand how to survive the digital changes taking place, Irishman Gerry McGovern is not a bad place to start. He writes and lectures about the need to understand customers and the words they care to hear in the Internet age. Check out his latest column: Finding is the new advertising One of my favorite quotes: “Bringing TV ads to the Internet is like the Pony Express trying to breed faster horses in order to compete with the telegraph.”

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