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Why 2008 Seems A Lot Like “1984”….

If you, like me, ponder the future of advertising, I’d like you to reconsider one of the industry’s high-water marks. It routinely ranks in the highest echelon of TV spots – Apple Computer’s “1984,” which heralded the coming of the Macintosh. Looking at it almost 25 years later, the Mac now appears to have not only liberated users from the drudgery of a PC-topia, but also (along with the Internet) has freed consumers from having to sit back and take whatever advertisers and their agencies want them to watch. Maybe we should have seen it as the beginning of the end….

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